Highly adaptable behavioral data management platform

With Snowplow Insights, you can capture and process high-quality behavioral data from all your platforms and products and deliver that data to your cloud destination of choice.

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Flexible infrastructure

Snowplow runs native in your own AWS or GCP account so data never leaves your environment.

Built-in validation

Validate data against your configured schemas and proactively monitor for bad data

Custom data structure

Design data structures that reflect your business and use cases to easily evolve them as your business grows.

Treat your data as a valuable asset

Cut across silos and packaged tools with a raw and objective data set that you collect once and use many times over for all your data use cases.

Web Tracking

Automatically track rich, contextual information with your events. Each web event comes with 130 data points.

Mobile Analytics

Capture, process and deliver rich

and reliable data about your mobile app users.

Data Management

Adapt the solution to your specific business needs, and easily make changes as your unique needs evolve.

Data Validation

Trust the authenticity of your data with thorough, auditable validation that is automated upon entry.

Real-Time Collection

Consume and act on your entire datastream immediately with data that is delivered in real-time.

Easy Compliance

Ensure compliance with complete control over what personal information you collect, where that information lives, and who can access it.

Stop losing time to poor quality data and start delivering more value to your business

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What customers have to say

Find out how businesses leverage Snowplow to build a competitive advantage with data.

“The gist is that once you have all the relevant data for each event, which is possible with Snowplow, you can do whatever you want with it. Snowplow’s importance will only continue to grow as we customize our pipeline.”

Rahul Jain

Principal Engineering Manager at Omio

“With Snowplow, we are empowered to make more informed, data-driven decisions that allow us to iterate much faster while gaining a multi-dimensional view of the user experience now and in the future.”